Bikeway was a really cool project for a lot of reasons. For one, it is in Dougie’s backyard. Secondly, it offers something that San Diego was really lacking. Lastly, it was an opportunity to create a unique experience in one of San Diego’s emerging areas, Imperial Beach. The vision was a cool retail project adjacent to the San Diego Bike Trail and on the San Diego Bay.
This location has a really cool historical context with the early salt mining companies and also offers views of nature preserve and bird sanctuary. Scout created a vision that captured all these components into one. We curated a vibe that hopefully promotes cycling, bird-watching, a glimpse into old San Diego and a place where people can get together and enjoy good drinks and food.
We created this custom map of the San Diego Bike Trail as part of the marketing collateral for the project. We really wanted to encourage the use of bikes as a transportation alternative and let the public know that there is this awesome bike trail in San Diego. - Scout There
Working with local photographer, Will Holder, we put together a photo shoot that captured the essence of what Bikeway Village is. Will's grandfather Dempsey Holder is an iconic surfer who put Imperial Beach and its surf culture on the map. We felt the imagery captured the vibe and it was even cooler to be working with a photographer who had such a unique connection to the area. - Scout There