Miraval Mesa Verde
Rooted in Costa Mesa’s historic Mesa Verde, where block parties, impromptu bike parades and picnics in the park are the things of which memories are made, MIRAVAL is an exclusive residential community. We were hired to develop a brand for this thoughtfully designed infill development. MIRAVAL needed to feel like home and invite people to experience Mesa Verde and all it has to offer. Mesa Verde is one of the most beloved and historic communities in Costa Mesa however it isn’t the first place you think of when it comes to luxury homes.
A key piece of this project was to establish a connection between the historical elegance of Mesa Verde and communicate the exceptional lifestyle, fun community traditions, architectural significance, neighborhood parks and spectacular Country Club the community offers. We created a brand and marketing campaign that resonated with buyers seeking this type of welcoming, connected environment. The result? Every home sold in the pre-development phase at above market prices.
We love using handmade details in projects like this. It makes all of the collateral truly one of a kind. We created a set of watercolor icons for Miraval that represented all the different selling features. - Scout There