DiamondView East Village
Diamond View East Village almost markets itself. This marquee high-rise office building in Downtown San Diego is awesome in so many ways that we really only needed to help it stay authentic to itself. DVEV is directly adjacent to Petco Park and features some high profile tenants and unreal amenities on-site.
We wanted to create a brand aesthetic for the project that was simple and allowed DVEV to speak for itself. Our team came up with a simple and sophisticated vision that let the projects own distinct traits shine through.
Instead of using standard architectural renderings, we hand painted views of what we envisioned for the lobby and ground floor. This helped us visually communicate what Cruzan had planned for an on-site flower shop and cycling store. - Scout There