Surf City Beach Cottages
How do you make a mobile home park cool? Easy, create a cool brand and vibe to match. A key differentiator for Surf City is its proximity to the Pacific Ocean. Huntington Beach already does a great job of celebrating their connection to surfing and surf culture – we just had to spend enough time at the park to see how the people who lived there identified themselves – their identity became the brand identity.
We took their deep roots in surfing, beach and ocean culture – mixed it together for Surf City Beach Cottages. The campaign celebrates this connection to the sea and beach, while not hiding the fact that this is a mobile home park. The result has been tremendous with all of the units leasing up and the property having a defined style and presence.
To really hammer home the beach vibe our team created a series of burgee flags with the Surf City logo on them. These hand stitched flags, in addition to the other signage we designed, are unique elements that help create a sense of place on-site. - Neymar Samula